Copilot, ChatGPT or Claude for business: a licence for everyone, or build your own

Copilot, ChatGPT Business and Claude Team priced for a 25-person firm over a year in zloty, where the data goes, and when a licence beats building.

The question “Copilot for business or ChatGPT” is usually a question about something else: whether to buy licences for everyone, for a handful of people, or to commission something built to order. “Copilot” here means Microsoft 365 Copilot, the assistant in Word, Excel, Outlook and Teams — not GitHub Copilot for developers, not Copilot Studio for building agents, and not the free Copilot Chat. ChatGPT for business today means the Business plan; Claude for business means Team. We are writing about a firm of 10–50 people, and about business plans rather than consumer ones.

We read the prices and terms off the providers’ own sites on 6 September 2026, and the exchange rates from Table A of the NBP, Poland’s central bank, dated 4 September 2026. A figure without a date is useless here — prices changed twice this year. The sequence “off-the-shelf tool → in-house → with a contractor” is set out in how to implement AI in your company; this article settles its first term.

First, work out which Copilot and which ChatGPT you mean

Microsoft. “Microsoft 365 Copilot for business” is an add-on to the Business plans (Basic, Standard, Premium) — the plans for 1–300 users. Since 1 July 2026 there are also “Business Standard and Copilot” and “Business Premium and Copilot” bundles with Copilot in the price. “Microsoft 365 Copilot” with no suffix is the enterprise version, for firms above 300 people and for E3/E5 plans. The free Copilot Chat from a work account does not include Copilot in the Office applications. Microsoft is renaming the product to “Microsoft Copilot”; the Polish price list still uses the old name, so we do too.

OpenAI. ChatGPT Team was renamed ChatGPT Business on 29 August 2025 — anything still talking about “ChatGPT Team” is out of date. Enterprise is a separate plan with no public price.

Anthropic. Claude Team and Claude Enterprise are the business plans. Pro and Max at Anthropic, and Plus, Pro and Go at OpenAI, are individual accounts even when the company pays — a distinction that returns in the section on data, because individual accounts follow different training rules.

Three business plans: what the price buys (as at 6 September 2026)

Plan Price per user per month (annual / monthly) Minimum and condition Administration
Microsoft 365 Copilot for business (add-on) €15.60 promotional to 31 December 2026, regular €18.20 / €21.84 from 1 user; a Microsoft 365 Business licence: Basic €6.07, Standard €12.13, Premium €19.06 Entra ID, Purview
Business Standard and Copilot (bundle) €20.36 / €24.43 from 1 user as above
Business Premium and Copilot (bundle) €27.73 / €33.28 from 1 user as above
Microsoft 365 Copilot (enterprise) €26.00 / €27.30 above 300 people, or an E3/E5 plan as above
ChatGPT Business standard $20 / $25; premium $100 / $125 (5× higher limits) minimum 2 seats SSO, admin console, retention controls
ChatGPT Enterprise quoted individually contract SCIM, RBAC, data residency
Claude Team standard $20 / $25; premium $100 / $125 (5× higher limits) minimum 2 members SSO, domain capture, Claude Code included
Claude Enterprise $20 per seat plus usage, which depends on the model and the task; annual only contract SCIM, audit logs, custom retention

Prices exclude VAT; the first figure is the annual commitment, the second monthly billing. Microsoft bills Polish customers in euro from its pl-pl price list; OpenAI and Anthropic bill in dollars. The €15.60 is promotional, and the price-list footnote reads: “The discount offer is available from 1 July 2026 to 31 December 2026.” The bundle prices carried no promotional marking on the day we read them. Sources: Microsoft 365 Copilot price list, the ChatGPT Business plan description, Claude pricing. Claude Code, included in a Team seat — a tool for working with code in the terminal — we cover separately in the guide to Claude Code.

What Copilot, ChatGPT and Claude cost a year in zloty: a firm of 25

This is a worked example, not a client case. Assumptions: 25 people, 12 months, annual billing, prices excluding VAT, NBP mid rates of 4 September 2026 (Table A no. 172/A/NBP/2026: €1 = 4.3179 zł, $1 = 3.7145 zł). VAT and your card provider’s own rate come on top.

Option (25 people, 12 months) In currency In zł, excluding VAT
Copilot in the bundle (Business Standard → “Business Standard and Copilot”, €8.23 per person) €2,469 approx. 10,661 zł
Copilot as an add-on, promotional €15.60 €4,680 approx. 20,208 zł
Copilot as an add-on, regular €18.20 €5,460 approx. 23,576 zł
Copilot as an add-on, no commitment €21.84 €6,552 approx. 28,291 zł
ChatGPT Business or Claude Team, 25 standard seats $6,000 approx. 22,287 zł
Claude Team, 20 standard seats and 5 premium $10,800 approx. 40,117 zł
Only the 5 people who really use it: ChatGPT Business or Claude Team $1,200 approx. 4,457 zł
Only 5 people: Copilot as an add-on, promotional €936 approx. 4,042 zł

Per person per month: €8.23 is about 36 zł, €15.60 is 67 zł, $20 is 74 zł, $100 is 371 zł.

Two conclusions. First: the largest saving in this comparison does not come from picking a provider, but from whether you buy Copilot as an add-on or move to the bundle — €8.23 against €15.60 for the same product, and against €18.20 once the promotion expires. That difference is there on Microsoft’s own page; on Business Premium it is €8.67. Whether the bundle prices survive the new year is worth checking on the day you buy.

Second: at 25 standard seats the three providers land between roughly 10,700 and 22,300 zł a year, while going from 25 seats to 5 takes about 17,800 zł off the bill — more than switching provider does. Which is why “let’s buy it for everyone and see” is the most expensive way to run a pilot.

Where the data goes: training, region, retention

A tool is not GDPR-compliant in itself — what is compliant, or is not, is your use of it. Check four things in the terms of the specific plan: training, region, retention and the contract. As at 6 September 2026:

Microsoft 365 Copilot ChatGPT Business Claude Team
Training on your content no (prompts, responses, Microsoft Graph data) no, by default no, by default (Team, Enterprise, API)
Processing region EU Data Boundary for EU customers; Anthropic models in Copilot sit outside the EUDB and are off by default for EUDB customers and for those in the United Kingdom Europe (EEA and Switzerland) on Enterprise and Edu only; Business — none we did not find an EU region for Team and Enterprise in the official material; API: “global” or “us”; Europe via AWS Bedrock and Google Cloud Vertex AI
Retention and deletion as with other M365 content, retention through Purview, the user can delete history set by the administrator; deleted conversations go within 30 days we are not stating one — we found no confirmed period for Team; Enterprise: custom retention
Data processing agreement Microsoft DPA in the Product Terms DPA via a form Anthropic DPA in the commercial terms

Sources: Microsoft — Copilot privacy, Microsoft — Anthropic models, OpenAI — business plan privacy, OpenAI — data residency, Anthropic — regional compliance.

The real line runs not between providers but between company and individual accounts. OpenAI says plainly that it uses data from the consumer version of ChatGPT for training unless the user turns that off in settings. Anthropic, after the change to its consumer terms on 28 August 2025, makes users on the Free, Pro and Max plans choose whether they agree to training; with consent the data is kept five years, without it 30 days. None of this applies to Team, Enterprise or the API. The employee pasting company documents in from a personal account is therefore the first problem to solve — before any licensing decision at all.

The region does not close the transfer question: if support staff or a further processor outside the EEA reach the data, Chapter V of the GDPR applies wherever the server stands. How we establish the model provider’s role separately for each operation is set out on our page about data security and the GDPR. For Claude this is the one place where “licence or implementation” is settled by data location alone: we found European processing only through the API on Bedrock or Vertex AI — and that is building, not licensing.

Copilot does not leak — Copilot surfaces: only what the user already has read access to, and that sometimes takes in old HR folders and salary spreadsheets nobody remembered. Put SharePoint permissions in order before you buy seats, not after the first incident.

This describes the technical and organisational side; it is not legal advice — the legal assessment belongs to your lawyer or data protection officer. The seven decisions to take before sending data to a model are set out in GDPR and an LLM implementation. Under the EU AI Act a company using these tools is most likely a deployer rather than a provider — lighter obligations, but not zero: Article 4, on AI literacy, has applied since 2 February 2025. We have collected the deadlines under the AI Act technical compliance sprint.

Copilot, ChatGPT or Claude: how to choose without testing on 25 people

Not by a model ranking — those change monthly, and the decision has to hold for a year. Three questions settle more.

Where does the work live? If the documents, email and meetings are in Microsoft 365, Copilot has an advantage ChatGPT and Claude do not: it sees the context without anything being copied, and it respects permissions. If the work is writing, analysis and problem-solving outside Office, ChatGPT Business or Claude Team give you a more general tool at a similar price — they see what someone pastes, attaches or connects, and nothing else. For long documents and code, Claude is chosen more often; we still will not give you a model ranking.

Who administers it? If you have Entra ID and someone who runs it, Copilot is the path of least resistance — accounts, permissions and retention already exist. Without IT, the ChatGPT Business and Claude Team consoles are simpler: SSO login and a few settings.

Where must the data stay? A hard requirement to process inside the Union rules out ChatGPT Business today, and Claude Team too — until Anthropic publishes a European region, which we did not find in the official material. That leaves Copilot inside the EU Data Boundary (with the Anthropic models disabled) and ChatGPT Enterprise — or building on the API.

Then a pilot that settles something: 5 seats of one tool, 30 days, one measured task per person written down before the start (“time to prepare a quote, from 3 hours to…”), and a stop rule in writing. Without that, a pilot ends in “looks promising”, which is not a result. The most common state of firms that have already bought something: the licences exist and nobody uses them. That is usually not a tool problem but a missing process and training — buying more licences changes nothing.

Does Copilot work in Polish? Yes — Polish is on Microsoft’s list of supported Copilot languages (page dated February 2026). We say nothing about the quality of its Polish answers, because we have no measurement of our own and we do not borrow other people’s.

When a licence is enough — and that is good news

A licence is enough, and is the right choice, when the work is personal: someone writes, summarises, translates, does the first pass over a spreadsheet, tidies up meeting notes, and decides for themselves what to do with the result. There is no integration, no process, no approval flow — just a person and a tool. In a firm of 10–50 people that covers a good share of the sensible uses of AI, and none of them needs a contractor.

Our page on what we don’t do carries the line: “Don’t build what you can buy on subscription — we will say so even when it means no work for us.” We will say it on a call too. If your conclusion from this article is “five licences and a tidy-up of permissions”, that is a good conclusion, and you do not need us to reach it.

When a licence stops being enough: three tests

Test 1 — repetition. The same task dozens of times a month under fixed rules: purchase invoices, orders arriving by email, tickets to be categorised. The bottleneck is the person pasting each case into a chat window and pasting the answer back out — not the model. A second licence doubles the throughput and doubles the copy-pasting.

Test 2 — data out of the tool’s reach. The input sits in an ERP, a CRM, the orders inbox or in scans, and the result has to go back into a system rather than the clipboard. Copilot connectors and apps in ChatGPT cover some of these cases, but every integration missing from the catalogue is a point where the licence ends and building begins.

Test 3 — who approves. Anything that goes out to a customer or changes the state of a system needs a designed approval step, because someone has to answer for the result. A rule we do not bend: the system prepares, a person approves. A licensed tool has no such step; it has to be built into the flow.

If even one test comes back “yes”, building adds what a licence cannot: the integration, the model’s access to your data (RAG), the approval flow and the logs. The cost has two lines — a one-off build and monthly upkeep — and the model itself is a small item in them. A worked figure: 2,000 documents a month at roughly 3,000 input tokens and 1,000 output on Claude Sonnet 5 ($2 and $10 per million tokens, September 2026) is about $32, or roughly 120 zł a month. The cost is in the build and the upkeep, not the tokens. Which processes qualify is on our page about AI automation in business, and what the bill is made of in how much an AI implementation costs. We will not give a range here: without knowing the process it would be guesswork.

The middle road is agents built in Copilot Studio inside Microsoft 365, billed in Copilot Credits either prepaid or by consumption; in some scenarios — in Copilot Chat, Teams and SharePoint — the Microsoft 365 Copilot licence covers them (billing rules). Good when everything is in M365; limited when the data is elsewhere.

What this comparison leaves out

Gemini in Google Workspace. There the licensing question is usually already settled, because Gemini comes in the package; on 6 September 2026 the Polish Google Workspace price list gave dollar prices billed monthly: Business Starter $7, Standard $14, Plus $22 per user. The data questions apply just the same.

GitHub Copilot. A developers’ tool, a different decision and a different article.

Consumer accounts as company strategy. Plus, Pro and Max on a company card are not an option in this comparison — they are the problem it exists to solve.

Providers’ productivity statistics. We leave those out deliberately: figures of the “X hours a month per employee” sort come from marketing material, with no method you could repeat in your own firm. The only number worth trusting is the one from your pilot.

How to settle this in your own firm in a month

  1. Write down who uses which accounts today — personal ones included. That is a list of risks, not of culprits.
  2. If you have Microsoft 365, check the bundle price, not the add-on: €8.23 per person today against €15.60 or €18.20.
  3. Buy 5 seats of one tool for a month, with one measured task per person and a stop rule written down before the start.
  4. After the month, note the tasks still done by hand between systems. That is the list of candidates for implementation, not for more licences.
  5. Before buying for everyone, settle region and training in the terms of the specific plan.
  6. Work it out over 12 months at today’s rate and write the date on it. In six months that number will be different.

What next

What a project looks like when the list from point 4 is not empty — an audit of what you already have, a pilot on one process, the implementation and the handover to your team — is set out on our page on AI implementation for your company. Tool training is the last stage of it, not a separate service.

Tell us who uses AI in your firm today, and what for. We will tell you where we would start — including when the answer is “a licence for five people is enough”.

Frequently asked questions

How much does Copilot cost for business?

On Microsoft's Polish price list, read on 6 September 2026, the Microsoft 365 Copilot for business add-on costs EUR 15.60 excluding VAT per user per month on an annual commitment (a promotion running to 31 December 2026; the regular price is EUR 18.20), or EUR 21.84 with no commitment. It requires a Microsoft 365 Business licence — Basic, Standard or Premium, the plans for 1–300 users. Switching plan is cheaper: Business Standard with Copilot costs EUR 20.36 and Business Standard alone EUR 12.13, so Copilot inside the bundle is EUR 8.23 per person. For 25 people that is roughly 10,700 to 20,200 zloty excluding VAT a year on an annual commitment at the promotional price, and about 28,300 zloty with no commitment, at the National Bank of Poland rate of 4 September 2026. The free Copilot Chat does not include Copilot in Word, Excel, Outlook or Teams. Check the current price list before you buy.

Copilot or ChatGPT — which is better for a business?

It depends on where the work you want to speed up actually happens. If the documents, email and meetings live in Microsoft 365, Copilot has the advantage: it sees that context without anything being copied across, and it respects the file permissions you already have. If the work is analysis, writing and problem-solving outside Office, ChatGPT Business or Claude Team give you a more general tool at a similar price — 20 US dollars per person per month on annual billing, as of September 2026. We do not publish model rankings, because they change faster than an annual licence takes to pay for itself. The cheapest way to settle it is a one-month trial on five people with one measured task each, not licences for everybody.

Does what you type into Copilot, ChatGPT or Claude train the AI models?

On the business plans — Microsoft 365 Copilot, ChatGPT Business and Enterprise, Claude Team and Enterprise — the providers state that customer content is not used to train models by default (as at 6 September 2026). Individual accounts work differently. OpenAI uses data from the consumer version of ChatGPT unless the user turns that off in settings, and Anthropic, after its consumer terms changed on 28 August 2025, makes users on the Free, Pro and Max plans choose for themselves whether they agree to training, keeping the data five years where they do. An employee using a personal account for company documents is therefore a different problem from a company licence — and it is the one to solve first.

Do Copilot, ChatGPT Business and Claude Team process data in the European Union?

It varies, and this is one of the biggest differences between the plans. Microsoft covers Copilot with the EU Data Boundary guarantee for customers in the Union, but the Anthropic models available inside Copilot are excluded from it and are off by default in EU tenants. OpenAI offers European storage and processing only on the Enterprise and Edu plans — ChatGPT Business has no such option. We did not find a European region for Claude Team and Enterprise in Anthropic's official material; European processing for Claude is available through AWS Bedrock and Google Cloud Vertex AI, which is a developer route rather than a licensing one. As at 6 September 2026 — and the region alone does not close the transfer question if support staff outside the European Economic Area reach the data.

When is a licence enough, and when do you need an implementation?

A licence is enough when the work is personal: someone writes, summarises or analyses, and decides for themselves what to do with the result. An implementation becomes necessary when the same task repeats dozens of times a month under fixed rules, when the data sits in a system the tool cannot see — an ERP, a CRM, the orders inbox — or when the result has to reach another system or a customer without being copied across by hand. A licence for everyone does not fix that, because the problem is the process, not access to the model. The honest order is: a month on licences for a few people first, then a list of the tasks still being done by hand, and only then a conversation about implementation.